Super Vac and Command Light Appoints New Regional Sales Manager

June 4, 2025
Super Vac and Command Light appointed a new regional sales manager, Matt Cowden, in the Central region.

FORT COLLINS, CO — Super Vac and Command Light proudly announce the appointment of a new regional sales manager, Matt Cowden, in the Central region. Cowden represents Super Vac’s expansive lineup of ventilation equipment and Command Light’s array of scene lighting products in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. 

Based in Middleton, Wisc., Cowden brings more than 10 years of firefighting experience. After joining the fire service as a volunteer for two departments, he rose through the ranks to become a captain and obtained certifications as an officer, instructor, inspector and driver operator, as well as in hazardous materials. 

In addition to his firefighting background, Cowden brings a wealth of sales and marketing experience. He started his career more than 30 years ago working in the video and film marketing industry in producer and director roles for national and international brands, working on production budgets in an excess of a half million dollars. A portion of those years were spent in sales, acquiring clients. Prior to Super Vac and Command Light, Cowden also served as Director of Sales and Marketing for HMA Fire, a manufacturer of fire suppression systems, and helped grow the brand through large-scale demos and video marketing for seven years.

“We’re excited to see what Matt can do with his love of sales and marketing, and his passion for the fire service, to Super Vac and Command Light,” Super Vac and Command Light President
Roger Weinmeister said. 

Cowden adds that he is extremely excited to work with departments and dealers throughout the Central region. He will be present at key industry events, including the upcoming June 18-21
Wisconsin State Fire Chiefs' Association Conference and the July 14-17 Ohio Fire Chiefs’
Association Conference.

To view Super Vac’s full territory breakdown, visit supervac.com/sales-support.

To view Command Lights’ full territory lineup, visit commandlight.com/sales-support.

About Super Vac

Super Vac is the world’s leading manufacturer in the emergency ventilation products. A onestop shop for all things ventilation, Super Vac equips crews with a versatile array of only the toughest solutions, including the industry’s largest lineup of PPV fans, spanning from 8- to 80-inch blades, as well as smoke ejectors, available in 12-, 16-, 20- and 24-inch blades. Super Vac also manufactures rescue saws, rehab misters and other necessities.

About Command Light

Command Light, located in Fort Collins, Colo., has specialized in scene lighting for the
emergency industry for more than 25 years and features only the best light towers, compact
scene lighting, traffic flow boards and other safety lighting products. Command Light’s towers
are available in a variety of configurations, including AC or DC, different tower bases, varying
output choices and a long list of options, like backlighting to illuminate both sides of the scene. 

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