IRVINE, CA (May 21, 2020) – 5.11, Inc., the global innovator of technical purpose-built apparel, footwear and gear, has welcomed Matt Page, former executive at brands like The North Face, Under Armour and Mountain Hardwear, to 5.11’s executive team as Vice President, Global Product. Page marks the second executive hire at 5.11 in the past seven months, reinforcing the brand’s continued investment in their leadership team and long-term strategic planning and growth projections.
“Matt brings over 20 years of experience in the outdoor industry as a strategic creative leader and has spent much of his career driving creative processes and innovation,” said 5.11 Chief Executive Officer, Francisco J. Morales. “As the global leader in technical innovation for tactical professionals and outdoor enthusiasts alike, we are excited to have Matt’s expertise and knowledge leading the 5.11 product organization.”
Page has led teams through his expertise in transforming clothing creation through technology, modernizing the creation of technical apparel, and driving the design and development of equipment and accessories. In addition, he has also collaborated closely with athletes and industry professionals on projects designing highly technical and award-winning products for ski patrol, mountaineering guides, sponsored outdoor athletes, military and law enforcement. Prior to the Outdoor Industry, Matt also spent time in financial and operational roles at Goldman Sachs, Salomon Brothers and McDonnell Douglas (Boeing).
“Serving the 5.11 community while building upon a legacy of continuous innovation is both an incredible opportunity and a significant responsibility,” said Page. “I could not be more honored to lead the 5.11 product engine in this critical role.”
Originally from Telluride, Colorado, Page earned his Bachelor of Science degree in Business Administration from the University of Colorado Boulder. Page will lead the design team in the 5.11 office in Irvine and he, his wife and three children will be relocating to Orange County from their current home in the Portland, Oregon area.
About 5.11, Inc.
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.
Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at www.511tactical.com/locations. Connect with 5.11 on Facebook, Twitter and on Instagram and #511tactical.
