Pierce Manufacturing Appoints New President
Marty Bass has been appointed as President of Pierce Manufacturing Inc., effective January 13, 2026, as announced by the company. He is tasked with overseeing Pierce Manufacturing, MAXIMETAL, Oshkosh Airport Products (ARFF), and Frontline Communications as part of his duties within the Vocational segment of Oshkosh Corporation.
Bass offers over 20 years of leadership experience and strategic know-how in global manufacturing sectors characterized by advanced engineering, along with a robust foundation in operations, quality systems, and intricate supply chains. He comes to Pierce after a 19-year tenure at Brunswick Corporation, where he held the position of President, Americas Market Operations for the Navico Group. Bass occupied positions with escalating levels of responsibility throughout his tenure, such as President of Mercury Marine’s Europe, Middle East and Africa region and Vice President of Global Category Management and Strategy at Mercury Marine. He held leadership positions in which he guided extensive international teams and contributed to ongoing business expansion via transformational projects and methodical operational implementation.
“Marty is a proven leader with a deep understanding of how to deliver quality, efficiency and long-term growth to meet the critical needs of our customers,” said Mike Pack, Oshkosh Corporation Executive Vice President and President, Vocational. “As Pierce continues to make significant investments in people and across operations, Marty’s experience leading advanced manufacturing organizations will be instrumental in helping us remain focused on what matters most: delivering safe, reliable, quality fire apparatus while being thoughtful stewards of our customers’ resources.”
Bass takes on the role of president alongside Pierce at a time when fire departments throughout North America are dealing with heightened budgetary pressures, industry-wide prolonged lead times, and escalating operational demands. Pierce has maintained its focus on overcoming these challenges through over $150 million in careful capital investments and capacity enhancements, as well as process optimizations and workforce development initiatives aimed at bolstering quality and refining production flow to further shorten delivery timelines.
“I’m honored to join Pierce Manufacturing and build upon the legacy of craftsmanship, innovation and customer commitment which defines this organization,” said Bass. “Fire departments and their communities rely on Pierce apparatus to perform in the most critical moments, and that responsibility guides every decision we make. My focus will be on supporting our teams, reinforcing quality and operational discipline, and ensuring we continue to earn the trust of our customers and the fire service community.”
Bass served as an officer and engineer in the United States Navy within the Naval Nuclear Propulsion Program before embarking on his corporate career. He possesses dual master’s degrees from Northwestern University—one in business administration and another in engineering management, as well as a master’s degree in mechanical engineering from the Naval Postgraduate School and a bachelor’s degree in electrical engineering from the University of Illinois Urbana-Champaign.
Pierce Manufacturing strengthens its dedication to robust leadership, operational and innovative excellence, and ongoing collaboration with fire departments nationwide through Bass's appointment.
For more information about Pierce Manufacturing and its innovative fire apparatus and operations, visit www.piercemfg.com.
About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] business, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit www.piercemfg.com.
About Oshkosh Corporation
At Oshkosh (NYSE: OSK), we make innovative, purpose-built vehicles and equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs over 18,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Pierce®, MAXIMETAL, Oshkosh® S-Series™, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, Oshkosh AeroTech™, Oshkosh® Defense and Pratt Miller. For more information, visit oshkoshcorp.com.
About the Author
Ryan Baker
Associate Editor
Ryan Baker is a writer and associate editor with prior experiences in online and print production. Ryan is an associate editor for Firehouse with a master's degree in sciences of communication from the University of Wisconsin-Whitewater. He recently completed a year of teaching Intro to Public Speaking at UW-Whitewater, as part of his graduate program. Ryan acquired his bachelor's degree in journalism in 2023 from UW-Whitewater, and operates currently out of Minneapolis, MN. Baker, also writes freelances for the Ultimate Frisbee Association (UFA) in his free time, while also umpiring baseball for various ages across the Twin Cities Metro Area.

