Girbau North America Changes Name to Continental Laundry Solutions
Oshkosh, WI – Girbau North America (GNA) officially changed its name to Continental Laundry Solutions (Continental). The name change reflects both a return to the company’s original identity and a renewed focus on strategic growth, partnership and support across North America’s laundry markets.
“This change comes as a result of an initiative to return to our historic corporate identity, Continental, as well as a deep commitment to providing industry-best laundry solutions,” said Mike Floyd, president of Continental.
The name change is part of a broader rebranding effort. Updates to the company’s logos, signage and website are currently underway, according to Floyd.
“This company was the North American subsidiary of Girbau Global Laundry Solutions, first established in 1995 as Continental Girbau Inc.,” said Floyd. “We operated under that entity for 24 years before switching to Girbau North America (GNA) in 2019. After our recent acquisition, we made the decision to return to ‘Continental’ because it better reflects our ability to represent a wide array of laundry solutions for various markets throughout North America.”
Serving the vended, commercial, industrial, guest amenity and textile care markets, Continental Laundry Solutions is more than a name – it’s a promise to customers, partners and the industry. The rebrand is guided by five core brand pillars:
- Partnership-Driven: We grow stronger together – with customers, distributors and industry allies.
- Enduring Support: Service is not a department – it’s who we are.
- Purposeful Innovation: Innovation that’s practical, scalable and built for real-world performance.
- People First: Empowered people empower our company.
- Sustainable Strength: We build solutions with staying power — for people, business and the planet.
“These pillars will drive every decision we make, from the solutions we bring to market to the way we support our partners and customers,” said Floyd.
To learn more about Continental’s products, services or career opportunities, visit www.continental-laundry.com or call 800-256-1073.
About Continental Laundry Solutions
Continental Laundry Solutions is a leading provider of strategic laundry systems serving the textile care, guest amenity, vended, on-premise and industrial laundry markets across North America. We offer product warehousing for rapid delivery, parts for most equipment brands, expert technical assistance and a dedicated customer care team. Our full-service approach includes:
- Marketing support through Continental Creative Services
- Financing solutions via CustomSelect
- Regional distribution and service through partner distributors throughout North America and Continental West, serving Arizona, New Mexico and Southern California