Continental Girbau West Changes Name to Continental West

In addition to announcing its relocation to a new site in Cerritos, CA, Continental Girbau West (CG West) has formally changed its name to Continental West. The company's evolution, closer integration with Continental Laundry Solutions, and dedication to providing a stronger, more cohesive brand identity to the western region are all reflected in the new name.

“Changing from CG West to Continental West just made sense,” said Tod Sorensen, vice president of Continental West. “The simplified name is cleaner, easier to remember and better represents who we are — a trusted extension of Continental Laundry Solutions and a local partner our customers can rely on.”

Continental West, which is celebrating 17 years in business, provides end-to-end laundry solutions and support to the textile care, vended, on-premise, and industrial laundry industries throughout Arizona, New Mexico, and Southern California. The company, which has offices in Tempe, AZ, and Cerritos, CA, offers a full range of services aimed at assisting clients in their success, from technical support and training to finance, marketing, and equipment selection and installation.

The full-circle support offered by Continental West consists of:

• Continuous technical support
• Planning and designing the laundry to optimize efficiency and space
• Tailored financial help for every business
• Continental Creative Services' proficiency in marketing
• Practical technical instruction and workshops
• The majority of makes and models are supported by a fully stocked parts department.

“While our name has evolved, we’re still the same team our customers know and trust — just with a name that better reflects our growth and future direction,” said Sorensen.

To learn more about Continental West, click here.

About Continental West

Established in 2008, Continental West is a regional distributor of Continental Laundry Solutions’ family of commercial laundry brands. The company provides customers in Southern California, New Mexico and Arizona with vended, on-premise, textile care and industrial laundry design, planning, equipment solutions, installation, training, financing, service, parts and marketing.

About Continental Laundry Solutions

Continental Laundry Solutions is a leading provider of strategic laundry solutions serving the textile care, guest amenity, vended, on-premise and industrial laundry markets across North America. We offer product warehousing for rapid delivery, parts for most equipment brands, expert technical assistance and a dedicated customer care team. Our full-service approach includes:

• Regional distribution and service through 75 independent and company-owned distributors across North America and Continental West serving Arizona, New Mexico and Southern California.
• Marketing support through Continental Creative Services
• Financing solutions via CustomSelect Financing