Witmer Public Safety Group Appoints New Regional Sales Manager

Witmer Public Safety Group appoints Tara Bowland as Regional Sales Manager for Virginia, West Virginia, Southern Maryland, and District of Columbia.
Sept. 18, 2025
2 min read

Coatesville, PA – Witmer Public Safety Group, Inc., the leading multi-channel distributor of public safety equipment, is pleased to announce the appointment of Tara Bowland as Regional Sales Manager – Virginia, West Virginia, Southern Maryland, and District of Columbia.

Bowland brings more than 20 years of fire service sales and leadership experience, including nearly two decades at MSA – The Safety Company, where she served as National Strategic Account Manager for the U.S. and Canada. Her track record of building high-value customer relationships, navigating complex procurement processes, and driving consistent year-over-year growth positions WPSG to further expand its leadership as the #1 distributor of fire equipment in Virginia.

“Tara’s knowledge of Virginia, West Virginia, and Southern Maryland is unmatched. She has worked alongside many of the region’s largest departments and knows the competitive landscape inside and out. With her leadership, we are well-positioned to expand our reach and solidify our standing as the leading fire equipment distributor in the Mid-Atlantic,” said James Witmer, CEO of Witmer Public Safety Group.

In her new role, Bowland will lead regional strategy, mentor and support Witmer’s growing sales team, and work directly with counties, unions, and departments to expand the adoption of brands WPSG represents.

“Tara’s experience with MSA and her deep relationships across the fire service community give us a significant advantage as we continue to grow in Virginia and beyond. Her arrival signals our commitment not just to sales in the region, but to building the service and infrastructure that departments need to succeed,” said Peter Kosciewicz, Vice President of Sales and Marketing at Witmer Public Safety Group.

Bowland, an MBA graduate of Walden University and a recipient of multiple national sales awards including an Ultimate Customer Experience honor in 2024, has also been recognized for her mentoring and leadership in developing high-performing teams.

With Bowland’s appointment, WPSG strengthens its commitment to supporting fire departments with the best products, service, and expertise in the industry.

About Witmer Public Safety Group

Witmer Public Safety Group, Inc. is a family-owned, multi-channel distributor serving fire, law enforcement, and emergency service professionals nationwide. Through brands including TheFireStore, OfficerStore, theEMSstore, and others, WPSG provides the industry’s most comprehensive selection of gear, equipment, and services, backed by a team dedicated to protecting those who protect us.

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