Safe Fleet Announces New Vice President of Marketing – FEI Division

May 17, 2024
Chris Martin has been promoted to Vice President of Marketing - Fire, EMS & Industrial, following the retirement of Mike Dupay.

After nearly 40 years of dedicated service to the fire industry, it is with mixed emotions to announce the retirement of Mike Dupay - Vice President of Marketing – FEI. Mike’s retirement was effective April 30, 2024.

Mike Dupay has been an integral part of Safe Fleet’s success story. Mike has brought unparalleled expertise, creativity, and dedication to FEI marketing efforts. His leadership, strategic vision, and unwavering commitment to excellence has inspired us all and set a high standard for Safe Fleet.

Safe Fleet is also pleased to announce that Chris Martin has been promoted to Vice President of Marketing – FEI.

Chris Martin joined Safe Fleet in 2016 after a notable tenure at Elkhart Brass. Starting as an intern in 2000, Chris ascended through various roles, including serving as Regional Sales Manager in both domestic and international markets. He also spearheaded the launch of the XD Handline Nozzle product line as the Municipal Products Manager at Elkhart Brass.

In his latest role at Safe Fleet, Chris held the position of Director of Product Marketing, where he was pivotal in promoting and educating on the comprehensive range of products for the Fire, EMS, and Industrial division. Chris played a key role in the creation of the Brass Tacks and Hard Facts educational video series.

His background includes working as a student firefighter at the University of Notre Dame, where he earned a BBA in Marketing. Chris continues to serve as an active firefighter with the Clay Fire Territory in South Bend, Indiana, bringing a unique mix of business and practical firefighting experience that enhances his professional contributions daily.


About Safe Fleet

Headquartered in Belton, MO, Safe Fleet is the leading provider of safety solutions for fleet vehicles. Their best-of-breed smart solutions form an integrated safety platform for fleets of every type – School Bus, Transit, Fire, EMS, Law Enforcement, Work Truck, Truck & Trailer, Construction, Agriculture, Waste & Recycling, Industrial and Military. With a broad portfolio of market-leading brands, 1,800 employees and 15 manufacturing locations, Safe Fleet continues to innovate and deliver the smart safety solutions that fleets need to survive and thrive in a changing world – and ensure that drivers, passengers, and everyone around them arrive home safely. Safe Fleet Fire, EMS & Industrial is comprised of four industry leading brands: FRC, FoamPro, Elkhart Brass, and ROM.  Safe Fleet FEI provides integrated systems of monitors, valves, foam proportioning, scene lighting and electronic controls for the global emergency market.  For more information on Safe Fleet visit           

About the Author News

Content curated and written by Firehouse editorial staff, including Susan Nicol, Steven Shaw, Peter Matthews, Ryan Baker and Rich Dzierwa.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Firehouse, create an account today!

Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.