First Arriving Spin-Off and Rebranding Creates Responder MAX

First Arriving revealed the next stage of its brand development, which included the transfer of its marketing services section to Responder MAX, a recently established business. With this modification, First Arriving focuses more intently on growing and developing real-time information delivery and assisting organizations in transforming data from disparate systems into insights that can be put to use.

The Responder MAX brand now unifies marketing services. For years, public safety organizations have depended on Responder MAX to provide top-notch marketing, recruitment, communications, websites, and creative services. Helping public safety and local government agencies function more intelligently, communicate more effectively, and confidently serve their communities is what keeps both businesses together.

First Arriving has grown far beyond its beginnings in digital signs and marketing services, building on reliable ties with over 1,300 fire, EMS, law enforcement, and local government organizations. These days, its real-time information platform combines more than 130 data sources—such as CAD, RMS, staffing, scheduling, training, and warning systems—into a single operational perspective that is presented via dashboards, digital signage, web, tablet and mobile applications.

“Our customers are overwhelmed by data from dozens of disconnected systems,” said Dave Iannone, Founder of First Arriving. “First Arriving filters out the noise and surfaces what matters most by giving leaders and frontline personnel the clarity and confidence to stay informed, aligned, and ready for whatever comes next.”

First Arriving's growing product plan, which includes new AI-driven insights capabilities, increased mobile capability, and sophisticated analytics, is in line with the company's evolving brand and product focus. All sizes of departments will continue to benefit from these improvements in terms of decision-making, awareness and operational readiness.

“We’ve always been driven by one goal: to ensure every department and every first responder knows what’s happening and is best prepared to respond when it matters most,” said Alex Ford, Executive Chairman. “This evolution represents a major step forward in our long-term vision, positioning First Arriving as the central information hub for public safety and local government.”

The evolution of First Arriving consists of:

• First Arriving's brand identity was created for the express purpose of enhancing public safety via dashboards, digital signage, and real-time information distribution.
• Increased integration alliances with top government and public safety technology suppliers.
• Improved user experience on digital signage, mobile, and web platforms.
• Investment in analytics and AI, along with new tools for EMS and law enforcement.

First Arriving is dedicated to providing public safety and local government leaders with a single, integrated information platform that can be accessed through digital signage, the web, and mobile devices. This platform will improve performance and accountability at all levels of public safety and local government, even as the company continues to grow quickly.

About First Arriving

First Arriving is a top real-time information platform for fire, EMS, law enforcement, and local government. By connecting more than 130 systems into a unified operational view, First Arriving delivers critical insight through dashboards, digital signage, web, tablet, and mobile devices. First Arriving supports more than 1,300 agencies across North America. For more information, visit FirstArriving.com.

About Responder MAX

Responder MAX provides marketing, communications, and creative digital solutions for public safety and local government agencies — including recruitment campaigns, B2B marketing, website development, and association management services. Formerly part of First Arriving, Responder MAX now operates as a dedicated company focused on helping agencies strengthen brand awareness, recruitment, engagement, and community connection. For more information, visit ResponderMAX.com.