ID Wildland FF Featured in Victoria's Secret Ad Campaign

The new Victoria’s Secret ‘Love Cloud’ campaign selected wildland firefighter and Lapwai native Celilo Miles to be a model in their campaign to empower women and inspire social change.

The 27-year-old was one of 18 models featured in the new campaign that focuses on celebrating all women from different backgrounds, but Miles isn’t your typical model. She is a wildland firefighter for the Nez Perce tribe, KTVB7 reported.

“My culture has always been on the land, so I grew up fishing, huckleberry picking and then I got into fire and that's where I feel most at home and at peace,” Miles told the television station.

Miles started modeling in 2017 in New York, but has returned home and is currently attending school studying communications.

Miles told KTVB7 she decided to leave the industry after her brother's passing and the start of the pandemic, and returned home to be on the land and heal.

“Then this fall, I had a casting agency, they sent me an Instagram message.” Miles submitted photos and found out the job was for Victoria’s Secret.

”I stopped trying to fit a mold and then I get this job and I’m like 'okay it was meant to happen, life comes around full circle.”

Miles hopes to inspire others like herself that grew up in small towns, and aspire them to break traditional barriers.