• Pierce Manufacturing, Inc.

    Appleton, WI 54913

    COMPANY OVERVIEW

    About Pierce Manufacturing, Inc.

    Pierce Manufacturing, Inc. is the leading North American manufacturer of custom fire apparatus.

    Contact

    P.O. Box 2017
    Appleton, WI 54913
    http://piercemfg.com
    920-832-3231
    920-832-3084

    More Info on Pierce Manufacturing, Inc.

    Pierce Logo1 550097f59469c

    Pierce Manufacturing, Inc., an Oshkosh Corporation [NYSE:OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini-pumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus.

    To learn more about Pierce, visit http://www.piercemfg.com.

    Products and Press Releases

    Pierce U.S. Road Rally Rolls On: Tour Highlights Market Leading Fire Apparatus Innovation
    June 25, 2025
    Midpoint milestone for U.S. Road Rally brings continued momentum, expanded reach, and more opportunities for hands-on exploration of Pierce’s cutting-edge fire apparatus.
    Pierce
    Reliant Fire Apparatus Acquires Halt Fire, Inc
    June 17, 2025
    Aided by a collaborative transition with Halt Fire’s leadership, Reliant Fire Apparatus will strengthen service and support for fire departments throughout Michigan.
    Pierce
    Frederick County Prepares for Delivery of Pierce Volterra Electric Fire Truck
    June 12, 2025
    The full order includes a Pierce Volterra electric pumper and six additional Pierce apparatus, reinforcing Frederick County’s commitment to firefighter safety and sustainability...
    Pierce
    Registration Open for Annual 9/11 Memorial Stair Climb at Lambeau Field
    June 10, 2025
    The 13th annual 9/11 Memorial Stair Climb at Lambeau Field will take place Saturday, Sept. 20, and registration is open for the event co-sponsored by the Green Bay Metro Fire ...
    Pierce Manufacturing
    Pierce Manufacturing's 2025 Road Rally Showcases Advanced Fire Apparatus and Technology
    April 14, 2025
    The 2025 Pierce Road Rally is a cross-country event featuring a rotating lineup of six advanced fire apparatus, hands-on experiences and more.
    Frontline Communications
    Frontline Communications to Debut Mobile Command Unit at FDIC 2025
    April 10, 2025
    Hunterdon County, NJ, Department of Public Safety will take delivery of a Frontline Communications Saber C-40X-4 Command Unit, which will be showcased in Pierce Manufacturing’...
    Pierce Manufacturing
    Pierce Manufacturing Demonstrates Next Generation Fire Apparatus and Technology at FDIC 2025
    April 3, 2025
    Pierce Manufacturing will showcase its latest fire apparatus innovations, advanced safety technology, and fully integrated solutions.
    Pierce
    Reliant Fire Apparatus Named 2024 Pierce Dealer of the Year
    March 12, 2025
    The award recognizes Reliant Fire Apparatus’ commitment to outstanding service, strategic growth, and unwavering dedication to customers, as the dealership marks its 30th anniversary...
    Pierce
    First Production Pierce Volterra Electric Pumper Ordered by City of Madison, Now In Service
    Feb. 19, 2025
    City of Madison solidifies its leadership in environmental sustainability and fire service innovation by receiving the first Pierce Volterra Electric Pumper production unit ordered...
    Pierce
    Pierce’s presence at CES 2025 will demonstrate its role in leading the transition toward sustainable emergency response solutions through innovations in electric vehicle technology.
    Dec. 23, 2024
    Booth will highlight advanced electrification, safety, and connected solutions to support the next generation of firefighting.

    Articles & News

    Photos by Jeffrey Gaskin
    The new Meritor drive axle wheel end will allow for 17-inch disc brakes to be used at higher gross axle weight ratings.
    Jeffrey D. Gaskin
    March 11, 2025
    Jeffrey D. Gaskin delivers a guide to four vehicle systems that are key to gross axle weight ratings and gross vehicle weight ratings.
    Milwaukee Fire Department
    fire department Milwaukee Wisconsin Fire Department 150th anniversary history
    Jan. 20, 2025
    Steven Shaw tells of the Milwaukee Fire Department's evolution into one of the finest fire service organizations in the United States, based on its response to major incidents...
    Photos by Tom W. Shand
    The Citizens Fire Company in Charlestown, WV, operates this well-equipped 2017 Spartan Smeal 105-foot, rear-mount aerial ladder that carries 202 feet of ground ladders on a 238-inch wheelbase. Note the floor mounted and adjustable slide trays that provide space for saws, portable lighting and forcible entry tools.
    Tom Shand
    Dec. 17, 2024
    Tom Shand and Michael Wilbur explain why studying a department's history and the future needs of its response district are key to specifying a new rig's ladder complement.
    Pierce Manufacturing
    New Pierce employees go through formal training at the Training Center in the Appleton, WI, facility.
    Sept. 25, 2024
    Ryan Baker attended a media tour at Pierce's Appleton, WI, area facilities and reports on their commitment to quality and safety.
    Photos by Tom W. Shand
    Michael Wilbur
    Jan. 25, 2024
    Tom Shand and Michael Wilbur remind departments of the importance of detailed fire vehicle specification in today's marketplace.
    Stair Climb 2023 Logo
    Firehouse Staff
    July 3, 2023
    Registration is open for the 11th annual 9/11 Memorial Stair Climb at Lambeau Field in Green Bay, WI.
    All photos by Tom W. Shand
    Gilbert, AZ, Fire & Rescue Department (GFRD) Engine 251 is one of four identical 2022 Pierce Quantum pumpers that are equipped with a 2,000-gpm pump, a 500-gallon water tank and a 30-gallon Class A foam system. The engine is outfitted with six preconnected attack lines, a top-mounted booster reel and a preconnected deck gun.
    Tom Shand
    April 10, 2023
    Tom Shand explains why a new approach to managing frontline and reserve rigs by the Gilbert, AZ, Fire & Rescue Department serves as a useful model for many departments to follow...
    Robertburke 10251454
    Jan. 9, 2023
    Longtime Firehouse Magazine Contributing Editor Robert Burke Inducted into Hall of Legends, Legacies, and Leaders
    Photo by Tom W. Shand
    At one time, the Camp Pendleton Marine Corps Base operated a number of these rebuilt American General M813A1 wildland rigs. These units were designed with a floating tank cradle, which enabled the vehicles to safely ascend steep grades. Note the protective roll bar around the forward-facing crew seats.
    Tom Shand
    Nov. 14, 2022
    Tom Shand explains the origins and evolution of apparatus for the U.S. Army, the U.S. Air Force, the U.S. Marines and the U.S. Navy.
    All photos by Tom W. Shand
    Corolla, NC, Fire & Rescue recently acquired this 2013 Rosenbauer Commander 1,500-gpm pumper from Brindlee Mountain Fire Apparatus. This unit first served with a department in Arizona. It’s equipped with a 1,000-gallon water tank and dual 25-gallon foam tanks.
    Tom Shand
    Nov. 14, 2022
    Tom Shand and Michael Wilbur shed light on the particulars of purchasing used fire apparatus and refurbishing existing rigs.

    Videos & Resources

    Pierce Mfg.
    Pierce built this Enforcer pumper for River’s Edge Volunteer Fire Department in Braddock, PA.
    Firehouse.com News
    Jan. 20, 2023
    A look at some of recent deliveries, including two Type 6 engines for Coal Canyon Creek, CO, and a short wheelbase pumper for Braddock, PA.
    BME Fire built this 10-person wildland crew carrier for the Ventura County, CA, Fire Department. The vehicle features Signtronics intercom systems, pivot and reclining seats, tubular body construction and features a custom-built BME console.
    March 12, 2018
    Over 60 emergency vehicles, including apparatus, ambulance and boats, were displayed at Firehouse World.
    Maxresdefault 5a99764c33b4e
    March 2, 2018
    The Tucson Fire Department is touting the safety features on several new pieces of apparatus.
    RollNRack showcased the Efficiency Package for hose racking. It includes one Power Roller, one GO-Pack, one Extra Coupling Jaw set and one extra battery pack and charger.
    April 24, 2015
    Dozens of new tools, equipment and technologies for fire and rescue personnel were introduced last week.
    Firehouse.com Photo by Ed Ballam
    Pierce has two 285,000 square foot plants filled with apparatus in various stages of completion yet everything is orderly and clean.
    March 5, 2014
    Representatives of national fire trade publications were invited to Pierce's Appleton, Wis., for a factory tour.
    Photo by Peter Matthews/Firehouse
    Photo by Peter Matthews/Firehouse
    July 15, 2013
    Pierce Manufacturing opened their doors to the public on July 13 to celebrate 100 years of making fire trucks.
    Elkhart Brass introduced a new monitor capable of flowing up to 1,500 gpm with reduced friction loss compared to similar products, according to the maker. Called the Cobra EXM, the new monitor has a stow height of 16 inches and features electronic controls. Photo by Ed Ballam
    May 1, 2013
    New and innovative products found by Firehouse editors at FDIC.
    Ed Ballam/Firehouse
    Toyne – Ladder space is abundant on Toyne’s latest “quad” on the show floor ready for delivery to LaFayette Township (Ind.) Fire Department.
    April 20, 2012
    Firehouse® has no affiliation with FDIC®, which is owned and produced by PennWell

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    All content from Pierce Manufacturing, Inc.

    Pierce
    Safety Source Mechanical will serve customers throughout Nova Scotia and New Brunswick.
    Dec. 10, 2024
    Safety Source Fire, has launched a new fire apparatus service division, Safety Source Mechanical, to provide comprehensive fire apparatus service, including pump testing, parts...
    Pierce
    Reliant Fire Apparatus has been a trusted Pierce dealer since its founding in 1994.
    Dec. 5, 2024
    Reliant will now represent Pierce across all of Wisconsin and Iowa, enhancing service and support for fire departments throughout the region.
    Pierce
    The New Orleans Fire Department has expanded its fleet with four Ascendant® 107’ Heavy-Duty Aerial Ladders on Enforcer chassis.
    Nov. 19, 2024
    New deliveries reinforce the department’s commitment to top-tier firefighting apparatus and enhanced maneuverability on the city's narrow streets.
    Pierce
    The addition of the Ascendant 107’ Heavy-Duty Tiller Aerial Ladder comes as part of the city’s ongoing fleet modernization plan, aimed at enhancing its ability to respond to the increasing volume and complexity of emergency calls.
    Nov. 13, 2024
    The department’s new Pierce Ascendant Tiller will enhance response capabilities for tight urban areas and high-density developments in downtown Santa Rosa.
    The Township of Langley in British Columbia order 11 emergency vehicles, including pumpers, aerials, a heavy rescue and brush units from Pierce and MAXIMETAL.
    Aug. 30, 2024
    Township of Langley Fire Department purchased 11 apparatus, including pumpers and aerials from Pierce and MAXIMETAL.
    Pierce Mfg.
    Chief C. Reid Vaughan (l.) and Chief Randy Royal have been named this year’s recipients.
    Aug. 14, 2024
    Volunteer Fire Chief C. Reid Vaughan of the Cuba Fire Department in Alabama and Career Fire Chief Randy Royal of the Colorado Springs Fire Department in Colorado have been named...
    Pierce
    June 6, 2024
    Pierce Manufacturing and Oshkosh Airport Products supplier Dana Incorporated earned the 2024 Automotive News PACE Award for its innovative transmission system, which exclusively...
    Pierce
    June 3, 2024
    The Pierce dealer celebrates six decades of dedication to fire apparatus sales and service, and commitment to fire service community support.
    Pierce
    May 23, 2024
    The placement in Calgary will provide broader data on the electric fire truck’s performance in the harsh environment of a cold climate.